AN INTRODUCTION


Allow me to introduce myself, my name is Lydia Frey. I am currently located in Waterloo Ontario.

I am a unique strategist, addicted to innovation, and enthralled with perspective and proficiency. Though I enjoy processing through research, marketing strategies, business plans and advertising campaigns, my passions and capabilities are also practiced in online advertising, SEO, graphic design, photography, videography, web design and more.

As I continue to connect with new clients and new industries, I have obtained experience both locally and internationally. My experience consists of working with start-ups, not-for-profits, small business and industry leaders.

Lydia Frey

Skills


MARKETING CONSULTING

professionally developed documentation consisting of strategic analysis and industry research, with an execution-based purpose.

BRAND DEVELOPMENT

develop a dynamic brand presence that reflects your profession, relates to your clients and identifies you amongst your competitors.

PROJECT MANAGEMENT

guiding marketing initiatives from start to finish, coordinating the demands of online advertising and processing traditional media.

SOCIAL MEDIA MARKETING

professional executed social media strategy on the bases of industry research, creative innovation and consistent execution. including analytic reviews and process reports.

GRAPHIC DESIGN

access a clean and modern design style that utilizes strategy to create a professional and effective design, engineered for execution.

WEB DESIGN

align your online presence with your brand and impress your clients with a seamless online experience. additionally prioritizing functionality, seo and mobile efficiency.

COPYWRITING

articulate your brand persona and relate with your clients through consistent messaging and powerful copy writing.

PHOTOGRAPHY & VIDEOGRAPHY

supplement your marketing plan with modern photography and videography production specifically engineered for online impressions.

Experience

30+ business, entrepreneurs, and organizations served in Kitchener – Waterloo and across the globe.

Director of Marketing and Advertising – Timber Barn

Includes routinely working alongside the Timber Barn team to strategically distribute messaging to key demographics. Through the use of content marketing, including social video to strengthen social media efforts as well as direct email marketing, blogging, etc.

Social media is a cornerstone for our customer retention plan which undergoes heavy analytic review on a monthly basis.

Other tasks include media account management, graphic design, public relations, and direct marketing.

Director of Communications – DrinkSmart Inc.

Involves raising awareness through creative messaging, design, and strategy while targeting post-secondary students across Canada.

While coordinating campaigns and working with post secondary institutions across Ontario, my responsibility is to produce the online, interactive, and video material as well as traditional print and promotional items while meeting deadline and strategically implementing measurement structures for analytics.

Marketing Consultant – Martin’s Guardian Pharmacy

Required a strategic IMC document to outline our next steps based on research and internal assessment. While leading Martin’s we targeted a very specific local market while establishing an updated corporate identity.

The use of co-op strategies and partnerships, traditional marketing, creative signage, and an information-based web presence have established Martin’s brand presence in the local community.

Videography – Laurier Educator & Leadership Institute

Travelling with a team to Cap Haitien, Haiti, twice I collected media for the program in order to make a variety of videos to supplement the program promotion.

offering global experience in your local market.